SYNFIALabs
    Leadership

    The people accountable for the work.

    Synfia is built by experts who have run transformation, research, and enterprise product programs. Every engagement has named accountability. Every decision has a name behind it.

    Founders

    Three founders, one accountability line.

    René Mähr

    René Mähr

    Co-Founder and Chief Executive Officer

    René leads product, method, and platform. Twenty years in strategy consulting, innovation, transformation programs, and enterprise solutions. Responsible for how Synfia turns qualitative reasoning into decision-grade evidence.

    Simon Rutar

    Simon Rutar

    Co-Founder and Chief Marketing Officer

    Simon leads positioning, market development, and executive relationships. Background in enterprise growth and strategic communication. Responsible for how Synfia shows up in the market and with clients.

    Michael Sonnenschein

    Michael Sonnenschein

    Co-Founder and Chief Sales Officer

    Michael leads sales, enterprise partnerships, and customer success. Extensive experience building sales organizations. Responsible for how Synfia lands in the boardroom and turns into impact.

    Domain experts

    Senior expertise for the questions that get decided in the boardroom.

    Enterprise engagements are backed by an interdisciplinary network of senior experts. Named for every program. Selected by domain, not by availability.

    Markus Gull

    Markus Gull

    Principal, Brand Story & Employer Positioning

    Decades of experience in brand leadership, brand story development, and employer branding strategy. At Synfia, guides the transformation of qualitative reasoning from candidates, employees, and customers into purpose-centered narratives and positioning that hold up in the market.

    Brand Story · Storytelling · Employer Branding

    Julia Eisner

    Julia Eisner

    Principal, AI & Consumer Research

    Researches the organizational and socio-technical impact of artificial intelligence. Translates scientific findings into evidence-based approaches for responsible AI in organizations.

    AI Research · Responsible AI · Consumer Research · Empirical Social Research

    Dirk Johannsen

    Dirk Johannsen

    Principal, B2B Customer Experience

    B2B customer experience expert. At Synfia, runs programs that understand why enterprise customers stay, switch, or block, and what sales, service, and product can concretely do with that.

    B2B Customer Experience · Voice of Customer · Enterprise Accounts

    Jürgen Hamberger

    Jürgen Hamberger

    Principal, Market & Organisational Research

    Expert for complex decision-making and change situations. He makes visible which perceptions, expectations and decision logics shape markets and organizations, and translates them into robust strategic options.

    CUSTOMER INSIGHTS · EMPLOYER BRANDING · ORGANISATIONSENTWICKLUNG

    Carola Reinmüller

    Carola Reinmüller

    Principal, Public Sector & Citizen Participation

    Expert in public sector, administrative innovation, and citizen participation. At Synfia, runs programs that understand what actually moves citizens, administrations, and policy makers, and how those reasons turn into decisions that hold.

    Public Sector · Administrative Innovation · Citizen Participation

    Lukas Zenk

    Lukas Zenk

    Principal, Transformation & Innovation

    Expert in transformation, innovation and organisational development. At Synfia he leads programmes that understand what really carries change in organisations, and how reasoning turns into robust transformation decisions.

    Transformation · Innovation · Organisational Development

    How we operate

    Named accountability. Senior by default. Directly reachable.

    Expert consultations are conducted by a founder. Insight programs are staffed by named senior methodologists and domain experts, not rotating pools. Clients know at all times who is accountable for their program, and reach that person directly. Enterprise engagements are backed by an interdisciplinary expert network across brand story, customer & employee behavior, B2B customer experience, and organizational development and values.

    Corporate

    Synfia.ai is operated by Synfia Labs FlexCo. Headquartered in Vienna, Austria. Operating across the DACH region and the European Union.

    Mission

    Bring the Conversational Insight Infrastructure into your executive decisions.

    A 30-minute expert consultation. We show how Synfia's Insight Engine looks in your organization and what a first program could uncover.