Banks and insurers make consequential decisions on data that reduces reality to a numerical value. Synfia gives leadership a continuous, evidence-based view of what customers, employees and stakeholders actually think — with the rigour that legal, risk and compliance require.
Every finding leads back to the underlying conversation.
Transcripts only, EU hosting, GDPR compliant.
Even under regulatory time pressure.
NPS is stable. Customers are still leaving quietly. Answers are missing at headquarters. Yet the frontline knows which products confuse customers, which processes damage trust, and which change programs are landing on paper only.
CRM tells you what customers bought. Surveys tell you what they were willing to say. Why a customer left and why an advisor quietly checked out sits outside the systems — with the people who live it every day.
Clients leave for reasons no dashboard predicted — and margin leaves with them.
Policies are cleanly documented, actual behaviour in advice and process drifts elsewhere.
Programs hit their targets in the steering deck, not in the branch or the middle office.
Understand the conditions under which target segments actually buy — and where rejection builds quietly.
Hear what advisors, back office and middle office will really carry through the change.
See how conduct, advice and process rules land in day-to-day practice — before the audit does.
Read the reality of a merger or a site consolidation before retention and client proximity slip.
Synfia runs structured, adaptive conversations with customers and employees at a cadence that matches decisions. Neutrality in the conversation, traceability in the documentation, EU processing in the foundation — reviewable by legal, risk and compliance before leadership uses it.
Regulation, compliance and reputation make classic panels and focus groups guarded. Employees and clients say the socially acceptable thing — the real topics stay unsaid.
You say the new approval process slows you down. Where does it actually stall?
Not in the review itself. In who is allowed to decide on borderline cases.
How do you handle such a case today?
We escalate — and then wait about two days for an answer.
The bottleneck isn't depth of control, it's unclear decision authority on borderline cases.
WITH SYNFIA — 1:1 conversations, EU-processed, non-retention, auditable at any time. People speak more openly because no colleague is listening — and you see the verbatim, not a smoothed summary.
Weak signals in customers and workforce become readable while action is still cheap.
Opinion in the committee is replaced by evidence from the organization and the market.
A record of insight that stands up to internal audit, supervisory and board review.
With evidence in hand, leadership decides faster — and with less political friction.
It is the first qualitative instrument our legal, risk and data protection functions cleared without conditions.
In a 30-minute expert consultation, we walk through where structured listening could improve the next decision on your agenda — with examples from your industry.