SYNFIALabs
    Format 02 — Defined scope

    Insight Project

    A deeper investigation across audiences, markets or business units — with decision-ready recommendations for a consequential move.

    When an Insight Project is the right format
    • The decision affects several audiences, regions or business units at once.
    • You need more than a first signal: causes, segments and recommended actions.
    • A transformation, reorganization or growth decision requires evidence that stands up in the boardroom.
    How it works
    1. 01

      Design the investigation

      Together we define audiences, hypotheses and the decision the project must inform.

    2. 02

      Listen across groups

      Structured conversations run in parallel across segments, languages and locations.

    3. 03

      Synthesize patterns

      We identify where groups agree, where they diverge and what actually drives the situation.

    4. 04

      Recommend actions

      You receive decision-ready recommendations with the underlying evidence, ready for leadership.

    What you get
    • A comprehensive insight report across all relevant audiences
    • Segmented causes, patterns and contradictions
    • Decision-ready recommendations with traceable evidence
    Executive decision memoWhat you receive: the causes behind the pattern, the evidence trail and the decisions they support.
    From practice

    Unexplained churn among key accounts

    B2B software provider, 900 employees · CASE STUDY

    01 Challenge

    Three key accounts cancelled within one quarter. NPS and usage data looked normal. Sales suspected price pressure and prepared discounts.

    02 Insight

    95 conversations with decision makers, users and former customers showed that after a product update, business units lacked a feature for reporting to their executives. Users were happy. Budget owners were not.

    03 Action

    The reporting feature was prioritised, and key-account teams started regular conversations with budget owners, not just users.

    04 Impact

    Two further at-risk key accounts renewed. The discount campaign was stopped.

    Read case
    Where this sits in the engagement ladder
    01
    Clarity Scan
    Format 01 — 2–4 weeks
    02
    Insight Project
    Format 02 — Defined scope
    03
    Intelligence Program
    Format 03 — Ongoing
    Explore the other formats
    Format 01 — 2–4 weeks

    Clarity Scan

    A focused first view of one management question, its causes and immediate priorities — before you commit to a larger program.

    Format 03 — Ongoing

    Intelligence Program

    A recurring insight capability that tracks change over time and informs a continuous decision rhythm — instead of one-off studies.

    All engagement models

    Which decision needs deeper evidence?

    In 30 minutes we frame your challenge and scope the right investigation. No product pitch.